Through social media, organizations can reach applicants quicker and at a lower cost. Social media is extraordinary for referrals and they have the most remarkable opportunities to bring about a common fit. Facebook has 2.45 billion users, LinkedIn has 660+ million users in the world. This means your likely users are Social! It is the best way to reach job seekers.
Interesting Facts I Bet You Never Knew About Social Media Recruitment:
Quiet and Insecure Applicants
Nowadays youth lack self-confidence but they also spend a lot of time on social media. So social media is not only a good platform to advertise but also to reach potential candidates. Where you can check the profile of people and ask them whether they would love to work for you instead. You can set up a social media recruitment team that can screen the candidates based on their social media profiles. Majority of people who spend time on social media during their free time lack the confidence to apply for a job position themselves. This platform would definitely help quiet and insecure applicants.
Brand Recognition
Social Media not only helps for recruiting but it also helps in brand promotions. Nowadays candidates want to work for brands. You should put forth a genuine attempt to present fascinating content routinely to engage your audiences. Yet additionally, to get your image out there, the more offers you get, the more individuals will find out about you! Which leads to brand awareness, and it is an important part of building trust among candidates
Reduces Hiring Time
Social Networking sites not only shortens recruiting time but it also helps to communicate directly with applicants. For example, In HRMantra Recruitment Management, on one click applicants to employers conversation is possible. HR can send email / SMS in bulk in just one click than the old method of asking candidates to appear for an interview.
Live Recruitment
One of the most helpful ways of hiring new candidates is Social Media. The thing you have to do is just type a simple message to the applicant and wait for them to come live, start interacting with them. In just a matter of seconds, you can hire a new candidate, No long travel, No complex interviews times, no need for the specialized recruitment office. You can hire anyone from anywhere in the world by using social media for interviews.
Reduces Cost to Hire
Hiring can be very costly. I am not going to say social media hiring is totally free, but running social media campaigns on Facebook will cost low rather than newspapers ads or popular job portals. You can reach larger audiences than in traditional ways.