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Our HRMantra software is developed using the latest Angular technologies, extremely user-friendly, available from Microsoft's Azure global cloud, 100% usable from any device, multilingual, low priced, fully personalized, and parameterized, can be easily demonstrated, implemented & serviced from anywhere anytime online with zero paperwork, can meet all the HR & Payroll requirements however complicated of over 20 lakh businesses each having more than 500 employees with the help of its powerful formulae builders and in-depth features developed since 1999 with passion, focus & dedication and used by lakhs of users.
"In business, I look for economic castles protected by unbreakable moats." –The 3rd richest man in the world and legendary investor Mr. Warren Buffett’s 6 Traits of wide MOAT stock:
1) Low-Cost Provider
2) Network Effect
3) Switching Cost
4) Brand-Name Recognition
5) High Barrier to Entry
6) Intangible Assets
With respect to these 6 MOAT concepts of Warren Buffet, see our business in that perspective.
Low-Cost Provider
HRMantra is available from US$ 10 per employee per month pricing with zero implementation fees when global major software companies are making losses in spite of selling their products over US$ 30 besides charging millions of US$ in implementation fees.
Network Effect
1000s of users keep moving from one company to another and we have lots of references from such users
High Switching Cost
It takes over 6 months and lots of money & effort to take HRMantra live and once most of our clients are life then the chances of such clients moving away from HRMantra are very less.
Brand-Name Recognition
Since 1999, we have single-mindedly focussed on selling HRMantra to 100s of clients. We keep sending lakhs of mass emails and give 1000s of demos every year. Out of the 3 forms of capital Viz. Cash & land has got commoditized and for any business, the only differentiating factor is going to be human capital and HRMantra helps in recruiting, retaining, and motivating the right leaders. We are increasing our marketing efforts globally.
High Barrier to Entry
It takes over 15 years to make an exhaustive hire to retire HR & Payroll software and 100s of crore of Rupees to make such software and create a profitable company. Most of the VCs want a profitable exit within 5 years which is a very difficult plan for a product-based business. Also in terms of attitudes, it is now a T20 match style where people want quick results and profits and so prefer making short apps and so the barriers to creating such an exhaustive product are becoming very high. We have also automated our entire sales process, billing, project timesheets, and in the near future, using the HR backbone, we will also start developing the other business verticals like sales, accounting, etc to convert HRMantra into a full Business application.
Intangible Assets
Software products are intangible assets and can be sold globally on cloud models using digital invoices-there is no paperwork, no movement of goods, and no dependency on blue-collar staff, and all our internal processes are fully digitized.
Of course, we have 1 more very important MOAT - Our Intellectual Property. We have invested 1000s of many years in R & D and plan to be on the cutting edge of technologies. We constantly need to keep upgrading our product and automating all our customer's pain points to get Wow feedback which can ensure client stickiness and increased share of the wallets as people get used to doing their work and do not like to change once they are used to a certain way of working.
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